We took the burden of compiling a list of the top SEO companies in Nairobi, so you have an easy task deciding on the top Nairobi SEO agencies you would like to partner with to grow your traffic and business through search engine optimization.
SEO is the most important component of digital marketing that is often ignored over social media and that explains why the majority of business owners in Kenya complain that they don’t see tangible results with their digital marketing efforts.
Effective digital marketing is a holistic process that includes taking a lead through a sequence of communications and eventually converting them into an actual paying customer in your business. That process starts with having a solid SEO plan at the centre of your digital marketing strategy.
What is SEO
Every single day thousands of Kenyans go on Google to search something they are looking for. They could be looking for a place to take a date, a plumber, a dentist or the next school to register their child.SEO (Search Engine Optimization) is the process of improving your site through content and various optimization methods to increase its visibility to relevant searches.
In a way that when someone searches “dentist in Nairobi” then your business comes at the top of search results and is the first thing they see on their google search results.
Data from Google shows that the top search result always gets 33% of the traffic attributed to that keyword. So, if 1000 people in Nairobi go online every month looking for a dentist, then there is a likely chance that 33% of those will contact your business because you rank higher in Google. Considering you have optimized for that specific keyword.
SEO in Nairobi 2021
While in the western world SEO is a huge component of businesses online strategies, Nairobi is yet to catch up and a lot of businesses don’t do any form of SEO. Our inhouse estimates point at over 65% of small businesses not doing any form of SEO.
This is disappointing considering SEO is one of the most powerful tools small businesses can use to outdo the bigger players and build massive traffic and new customers into their businesses. Most Digital marketing agencies in Nairobi offer the service only on paper and actually don’t have the in-house capacity to deliver results through SEO for businesses. That is why we compiled this list. To give businesses owners a list of agencies they could approach for their SEO needs.
Sprout Media is the only agency in Nairobi which exclusively offer SEO as a service. Most agencies just have it on paper or among the other 15 services they offer in the digital marketing space.
However, more Nairobi companies are taking a keen look at how to scale their businesses through digital marketing and SEO in Nairobi is starting to grow and we hope more businesses will take advantage of this goldmine.
Criteria for selecting top SEO Companies in Nairobi
In compiling this list of the top SEO companies in Nairobi, we came up with a criterion on how agencies would make it to this list. There are a lot of agencies especially the major ones who have it just on paper as part of their service offerings but have never offered it as a service to any Kenyan businesses.
During the compilation of this list, we also noted that some agencies did not even have SEO experts on staff yet had it listed as a service offering. So below is the Criteria that we followed to compile this list.
- SEO Specialists
We wanted this list to capture SEO experts in Nairobi, so it was important that we started by looking out for Agencies that specialized exclusively in SEO. We figured out that only Sprout Media Specializes exclusively in SEO. The rest of Digital marketing companies in Kenya had SEO as a service offering but were not specialists. We, therefore, opted on adding a little bit of a leeway to accommodate at least 15 SEO companies in Nairobi.
- Google Reviews
The next step involved analyzing Google reviews of digital marketing agencies in Kenya who offered SEO as a service and actually had the capacity in house to deliver on SEO projects. We were looking for positive reviews which reinforces the point that these agencies had actually delivered on projects to the satisfaction of clients.
This is an important factor in choosing an SEO partner in Nairobi.
- Referring Domains
We also looked at referring domains to websites of these agencies as we needed to see if they were an authority in the SEO space and be sure they were actually working on building backlink networks for their own businesses.
You want to buy cakes from a baker who eats their cakes. We wanted to be sure they were practising what they were preaching to Nairobi businesses.
- Housekeeping Details
We also checked a series of minor SEO housekeeping basics, Like ensuring their sites and those of clients they handled had SSL certificates, Were mobile friendly and had great loading speeds.
These are basic housekeeping details that give you an idea of how seriously the agency takes its SEO business practices.
Finally, we looked out to ensure the agencies were putting out valuable content on SEO or just putting out fresh content to improve on their SEO and provide value to Kenyan marketers and business owners.
The top 15 SEO Companies in Nairobi
- Sprout Media
- Bean Interactive
- Creative VMLY&R
- Ace solution Africa
- Brand 2D
- Get sales
- Agency Africa
- Global Desarts media
- Web creations Design
- TDS marketers
- Page One
- SEO Kenya
Sprout media is a #1 rated Agency specializing exclusively on search engine optimization and website design for clients in Nairobi. The Agency started out in late 2018 as a generalist digital marketing agency and has since shade other services to specialize exclusively in providing excellent SEO & website design services to Nairobi Businesses who want to scale fast through solid digital marketing strategies.
Name: Sprout Media Limited
Office Address: Top plaza, 1 Kindaruma Rd, Nairobi
Phone :0712 652 106
Bean is a full-service digital marketing agency specializing in digital marketing, campaign planning and execution. The company was founded by Martin Kiarie and Allen Kambuni and over a short period grown into one of the most innovative and creative digital marketing agencies in Nairobi.
Name: Bean Interactive
Address: Kabarsiran Close, Kabarsiran Avenue, Nairobi, Kenya
Phone: 0711 977017
Founded by Moses Kemibaro in 2002, Dotsavvy is mainly considered the first digital marketing agency in Kenya and over the years have done great digital marketing campaigns for some of the most impactful brands in Kenya.
It’s also easily one of the most recognizable names in Kenyan digital marketing space, having dominated the industry for over 18 years.
Name: Dotsavvy Africa
Address: Suite No.25 Lower Hill Duplex, Upper Hill Road
Phone: 0736 796505
Zilojo is a full-service advertising agency in Nairobi who offer a unique blend of traditional and digital marketing to some of the leading brands in Kenya. Its service offerings range from TVC and radio ads production to content creation for digital channels.
Address:8th Floor, Pinetree Plaza
Phone:0722 787 725
Creative VMLY&R is one of the leading full-service advertising and communication agencies in Kenya. It is affiliated to the global VMLY&R group hence its name. It was the first Kenyan agency to win the Cannes Lion award in 2015. Over the years they have executed compelling through the line campaigns for some of Kenyan leading brands.
Name: Creative VMLY&R
Address: Level 5, Eden Square, Westlands
Phone: 0716 514 444
Brand 2D is a digital and creative marketing agency founded in 2009 and in a short window has grown into one of the most impactful marketing agencies in Kenya, handling communications for among other clients Nivea, Samsung, Colgate, Zuku among others.
Name: Brand 2D
Address: Nelleon Place Rhapta Road, Westlands
Phone: 0717 663 220
Ace solution Africa
Ace solutions Africa is a web design agency who have delved also into the digital marketing space and by default provide an array of digital marketing services including search engine optimization.
Name: Ace Solution Africa
Address:03, Mogotio Road, Parklands
Phone: 0721 585 355
Get sales offers comprehensive digital marketing solutions and is one of the better-optimized SEO agencies in Kenya. They handle SEO for an array of Kenyan businesses and is one of the best-equipped SEO agencies in Nairobi to hire for your project.
Name: Get Sales
Address: Greenhouse Mall
Phone:0700 045 749
Agency is an award-winning digital marketing agency in Nairobi offering an array of digital marketing services including web design. They are also one of the agencies deemed to be taking SEO in Kenya seriously in terms of valuable content they have shared on their platforms.
Name: Agency Africa
Address: Agency Africa
Phone:0703 636 060
Global Desarts media
This is one of the players in SEO Kenya and has been helping Kenyan businesses rank in the search engines for over 8 years. They have also been awarded as the most improved SEO solutions provider in East Africa.
Name: Global Desarts Media
Address: Kimathi House, Kimathi Street
Phone:0720 744 763
Dimehub is a result-driven digital marketing company in Kenya offering SEO and social media marketing services so an array of Kenyan businesses. It’s is one of the main players in the SEO space in Nairobi.
Address: 7th Floor, Citadel Muthithi Road, Westlands
Phone:0792 513 432
Web creations Design
Web Creations Design is web experts in Kenya specialising in, web hosting and SEO services to Kenyan businesses. The company also offers logo design, email marketing among other services
Name: Web Creations Design
Address:4th Floor, Kenya Cinema
Phone:0721 998 368
TDS marketers are a digital marketing company in Kenya offering tailored services ranging from web design, content developments, SEO and social media marketing
Name: TDS marketers
Address: 5th Floor, Fortis Towers, Westlands
Phone: 0787 888 909
Page one is a leading SEO and online marketing firm based in Nairobi, Kenya. One of the key players in the SEO space. Though relatively small it offers one of the best SEO services in Kenya and is a respected name in the SEO Kenya community.
Name: Page One Kenya
Address: Unity Plaza,4th Floor
Phone:0724 505 643
SEO Kenya is still a relatively small player in the SEO Kenya community that’s slowly building its name in the community. They offer SEO services alongside other online marketing services and is set to grow significantly with the growth of search engine optimization in Kenya.
Name: SEO Kenya
Address: 4th Floor, Norwich Union
Phone:0722 911 906
Hire SEO Companies in Nairobi
There are a lot of upcoming great digital marketing firms in Nairobi that offer SEO services but these are the top 15 SEO companies in Nairobi according to our criteria, that can help you with your SEO needs.
SEO in Kenya is still growing and more players are bound to join the space as more businesses take up the services.
Here are a few pointers to have in mind when choosing your SEO partner in Nairobi:
- Smaller agencies are bound to deliver great results as they give more attention to your business compared to larger clients with 100 clients to serve with different services
- Do not fall for the instant results lie.SEO is a process and takes time
- Not that SEO is not an exact science and results and tactics your agency will employ will mostly be influenced by experience, research and Experiments/tests
- Give close attention to your backlink strategy as some SEO agencies in Nairobi will bombard your sites with very low-quality links which will only work against your business ranking
- Have an idea of SEO prices in Nairobi, prices for SEO services may vary depending on many factors including Keyword difficulty
Here is a quick start guide of getting started with SEO. If there is any specific topic in the SEO Kenya scene which you would like us to cover, do not hesitate to let us know in the comment section and we will try to include it in our content plan.