Google Ads Agency in Kenya | Best PPC Advertising Services
Looking to drive targeted traffic, generate leads, and boost sales for your business? Sprout Media is a leading Google Ads agency in Kenya, specializing in high-ROI PPC campaigns that deliver instant visibility and measurable results.
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Sprout Media is the #1 Google Ads Agency in Kenya
One of the most powerful ways to get customers is through Google ads. This is mainly because Google ads are intent-based. This means people are served ads based on what they are looking for.
If someone goes out looking for “solar companies in Kenya” and you optimized your ads for that keyword then that person is likely to find your business and contact your business because they are looking for something specific. Your business is the first to show up in their view.
At Sprout Media, we specialize in data-driven, ROI-focused Google Ads management services in Kenya. Whether you want to drive more traffic, generate quality leads, or maximize your sales, we tailor every campaign to ensure the best return on investment for Kenyan businesses.
Why Choose Sprout Media for Google Advertising in Kenya?
- Certified Google Ads Experts — Our team is Google-certified and experienced in running high-performing campaigns. We have worked with various clients in Kenya ranging from fintech, banking, technology, education, and government among others.
- Customized Ad Strategies — We don’t have a one-size-fits-all approach to ad management, we create custom strategies for each business, and our campaigns are designed specifically for your business goals.
- AI-Powered Optimization — We use advanced tools and AI to continuously refine and enhance your ads.
- Comprehensive Reporting — We want you to be in the know and provide transparent insights into campaign performance and update you on regular ad optimizations and the reasoning behind it so we can upskill you and your team as we go along on the strategies that we are implementing in your business.
- Proven Track Record — We’ve helped businesses across Kenya scale with highly optimized Google Ads campaigns. Our scale of experiences cuts across industries and have worked with leading clients like Lipa Later, Kentrade, Stima Sacco Society Limited, Betsafe, Tecno, and Infinix among others.
Our Google Ads Services in Kenya
1. Google Search Ads
Appear at the top of Google search results when customers search for your products or services. Perfect for businesses that want immediate visibility and leads.
2. Performance Max Ads
Google’s automated campaign type leverages machine learning to optimize ads across all Google platforms — Search, YouTube, Display, Gmail, and Discovery.
3. Google Shopping Ads for E-commerce
Best for e-commerce businesses looking to showcase products directly in search results with images, prices, and product details.
4. YouTube Advertising
Leverage the power of video marketing with targeted video ads to engage potential customers on YouTube.
5. Google Display Ads
Banner and image-based ads that appear on Google’s vast network of partner websites, help you build brand awareness and retarget potential customers.
How We Maximize Your Google Ads Success
1. Advanced Keyword Research & Audience Targeting
We analyze your industry, competitors, and audience behavior to find the most profitable keywords and refine targeting based on demographics, interests, and buying intent.
2. Data-Driven Optimization & A/B Testing
To give your business best chance on scaled customer acquisition through our Google ads/PPC management services in Kenya, we continuously test ad copy, landing pages, and bidding strategies to ensure the highest conversion rates.
3. AI & Machine Learning for Smart Bidding
Using Google’s AI, we optimize bids in real time, ensuring you get the best results within your budget.
4. Landing Page Optimization
Your landing page is an important factor in driving conversions. It’s just not ads, as part of PPC services in Kenya(Pay-per-click) we ensure we constantly improve and refine your landing page for high-conversions and to increase engagement and drive more sales.
5. Transparent Reporting & Performance Tracking
We keep a pulse on the campaign performance and we need you to be in the know as well, in that regard we provide real-time analytics and custom reports, so you always know how your campaigns are performing.
Our Google Ads Pricing & Packages in Kenya
Pricing for our Google ads services in Kenya is competitive. We offer so much value above just running your ads, we ensure landing page optimizations as a value add and advise on lead magnets and scaled e-mail marketing as another layer to develop while the ads are running.
Our prices for PPC services in Kenya are perfectly crafted with, SME, and startups in mind, hence we are fairly affordable compared to bigger agencies but pack a heavy punch.
Basic Package
- Ideal for new businesses
- Google Search, Display, & YouTube Ads
- Keyword research & audience targeting
- Conversion tracking & optimization
Premium Package
- Advanced targeting & retargeting strategies
- Call tracking & A/B testing
- Multi-platform ad campaigns
- Custom analytics dashboard
Elite Package
- AI-powered optimization & 24/7 support
- Dedicated account manager
- Multi-channel advertising strategy
- Complete automation & data-driven insights
clients we have worked with
Why Google Ads is the Best Digital Marketing Strategy in Kenya
The intent-based nature of Google ads is one of the most effective ways to get your business in front of the right audience. Matched with our SEO services in Kenya, it’s unbeatable. This makes Google ads a more powerful strategy compared to social media ads like Facebook ads, Instagram ads, and LinkedIn ads.
Why is Google ads the best:
Google ads/ppc management services in kenya
High Buyer Intent
People searching on Google are already interested in your products or services. Someone looking for a 'vet in Karen' is a warm lead who is actively for vet services within that area.
Scalability
Easily increase or decrease your ad spend based on performance.If you get a winning ad you could scale your budget to even get better results.
Measurable Results
Track every click, impression, and conversion in real time.
Multi-Channel Reach
Appear on Google Search, YouTube, Gmail, and millions of partner sites.
Get Started with the Leading Google Ads Agency in Kenya
Ready to scale your business with Google Ads? Contact Sprout Media today for a free consultation.
Email: timothy@sproutmedia.co.ke
Let's help you achieve maximum ROI with high-performance Google Ads campaigns!
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CASE STUDIES
80 High-Quality backlinks in 36 days for Betsafe
Get insights on how we built over 80 high-quality backlinks for Betsafe in 36 days.
8000 Quality leads in 45 days for Lipa Later
Insights on high converting ad campaign for Lipa Later.
30 Milion in PR value for a Phone launch event
Learn from our PR strategy for the Tecno Phantom Ultimate 2 Tri-fold launch in Kenya.
What our past clients say about us
FREQUENTLY ASKED QUESTIONS
1. How much does Google Ads cost in Kenya?
Google Ads costs in Kenya vary depending on factors like competition, industry, and targeting. A typical monthly ad budget starts from Ksh 30,000 for small businesses, but businesses in competitive industries may need to invest upwards of Ksh 100,000 per month for significant results.
2. How much does a Google Ads agency cost?
The cost of hiring a Google Ads agency in Kenya depends on the scope of services. Agencies typically charge in three ways:
- Percentage of Ad Spend — 10–20% of your monthly ad budget.
- Flat Monthly Fee — Ranges from Ksh 65,000 to Ksh 200,000+, depending on the agency’s expertise.
- One-Time Campaign Setup — Costs Ksh 20,000 to Ksh 100,000, covering strategy, setup, and optimization.
3. How much do YouTube Ads cost in Kenya?
YouTube Ads pricing is based on the cost-per-view (CPV) model, which ranges from Ksh 1 to Ksh 10 per view. The minimum daily budget for YouTube Ads can be as little as Ksh 300, but larger campaigns can require more budget of at least Ksh 50,000+ per month for broader reach and impact.
4. How long does it take to see results from Google Ads?
Google Ads delivers instant visibility, but seeing consistent conversions and ROI takes 2 to 4 weeks. Factors like campaign optimization, keyword strategy, audience targeting, and budget size affect performance. For maximum results, a 3-month optimization period is recommended for Kenyan businesses.
5. What are the benefits of working with a Google Ads agency in Kenya?
Hiring a Google Ads agency in Kenya ensures better campaign performance, lower ad costs, and higher conversions. Benefits include:
- Expert Keyword Targeting — Ensure your ads reach high-intent buyers.
- Ad Budget Optimization — Avoid wasted ad spend and maximize ROI.
- Ongoing Monitoring & Adjustments — Improve campaigns with data-driven decisions.
- Access to Advanced Tools — Agencies use premium analytics & automation tools.
- Comprehensive Reporting — Get clear insights on campaign performance.
6. What are Google Ads, and why should I consider using them for my business?
Google Ads is Google’s online advertising platform that allows businesses to display paid ads on Search, YouTube, Gmail, and Google’s partner sites.
Why use Google Ads?
Instant Visibility — Show up at the top of Google search results.
Targeted Advertising — Reach people actively searching for your products/services.
Measurable Results — Track every click, impression, and conversion.
Scalability — Start small and scale up based on performance.
7. What's the difference between Google Search Ads and Display Ads?
- Google Search Ads — Text-based ads that appear on Google Search when users enter specific keywords. These ads target people actively searching for your product or service.
- Google Display Ads — Visual ads that appear on millions of websites, apps, and YouTube. They focus on brand awareness and retargeting users. These are best for reaching out to people who have interacted with your business.
8. How can I track the success of my Google Ads campaign?
There are various measures of SEO success. At Sprout Media, we simply want to get you new sales and customers. T
Success is measured using key performance indicators (KPIs) such as:
Click-Through Rate (CTR) — The percentage of people clicking your ad.
Conversion Rate — How many of those people clicking turn into leads or sales.
Cost-Per-Click (CPC) — The price paid for each click on your ad.
Return on Ad Spend (ROAS) — The revenue your business generates per shilling spent on ads.
Impressions & Reach — How many people see your ads.
hat is what we aim for.